| FONDAZIONE PRADA, ITALY, MILAN, 2008 |
| Intervention on and transformation of an early 20th -century industrial site south of Milan to create new experimental spaces for the Prada Art Foundation |
By Fondazione Prada© All rights reserved
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It is surprising that despite the enormous expansion of art media, the number of typologies for arts' display remain reduced. It seems that art's apotheosis is unfolding in an increasingly limited repertoire of spatial conditions: the gallery (white, abstract and neutral), the industrial space (attractive because of its predictable conditions which are meant to remain neutral when juxtaposed with any artwork), the contemporary museum (a barely disguised version of the department store) and the purgatory of the art fair. The new Prada Foundation is also projected in a former industrial complex – Largo Isarco – but one with unusually diverse environments. We plan to add three new structures that vastly extend the range of the existing facilities, and to exploit existing buildings in new ways. more... |
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FACT SHEET
Status: Concept Design Client: Fondazione Prada Location: Milan, Italy Site: Former distillery at Largo Isarco No2, Milan, an industrial complex dating from 1910, comprising seven existing structures, including warehouses, laboratories and brewing silos surrounded by a large courtyard. Program: Total exhibition space: 17,500 m2; 7,500 m2 existing industrial space and 10,000 m2 of new building space. UNVEILING THE FOUNDATION By Miuccia Prada and Patrizio Bertelli After more than 15 years of activity, the Prada Foundation felt the need to widen its own exhibition spaces and broaden its cultural perspective. The enriched course of research we would like to undertake will be expressed through the expansion of projects realized in a dialogue with artists, and in future collaborations with leading international museums, institutes for contemporary art, architecture and design, as well as partners for temporary exhibitions. For this reason, we have commissioned the Office of Metropolitan Architecture (OMA) led by Rem Koolhaas to plan the transformation of an early 20th-century industrial site south of Milan. more... A FORCE FIELD By Germano Celant |
CREDITS
AMO/OMA TEAM The origins of the complex at Largo Isarco date back to the end of the nineteenth century. Until then, the area south of the railway was generally referred to as "Riparto di Via Brembo". more... |
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