PRADA CATWALK MAN SS 2010, ITALY, MILAN, 2009

A Secret Passage or Love for the Void

Outside
The linear catwalk is hidden between one edge of the existing room and a new seven meter high wall. From the entrance, the dark space looks completely empty.
The void is preserved.
Only a slot of intense light reveals the linear show space behind the wall, accessible to the selected audience through a small opening, similar to a secret passage.
The wall appears as a strange, black border. It marks a net transition between the empty space of the room and the moment of the show. It is a time gate to the fashion experience.
The catwalk is visible from the main room through a narrow slot in the wall. It frames the view of the fashion show.

more...
FACT SHEET

Client:
Prada

Status:
completed 2010
CREDITS

Team:
AMO/Rem Koolhaas, Ippolito Pestellini Laparelli, Shabnam Hosseini, Andreas Kofler
PRESS

Wallpaper, 25 September 2009