PRADA NEW YORK, USA, NEW YORK, 2001
Prada Epicenter in New York
New York’s Prada Epicenter – an exclusive boutique, a public space, a gallery, a performance space, a laboratory – is part of OMA*AMO’s ongoing research into shopping, arguably the last remaining form of public activity, and a strategy to counteract and destabilize any received notion of what Prada is, does, or will become.
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FACT SHEET

Project:
Prada Epicenter in New York

Client:
Prada (I.P.I. USA Corp.)

Year:
2000 commission, 2001 completed

Status:
Built

Type:
Retail

Location:
575 Broadway, New York

Site:
Groundfloor and basement of the former Broadway Guggenheim

Program:
Total area: 2,190m2


COLLABORATORS

Associate Architect:
ARO

Structure:
Leslie E. Robertson Associates (LERA)

Services:
Arup New York

Lighting:
Kugler Tillotson Associates

Material R&D:
Panelite / Werkplaats de Rijk

Acoustics:
Shen Milsom & Wilke

Curtains:
Inside Outside

Wallpaper:
2x4

Movable Furniture:
Seufert
PRESS

New York Times, 16 December 2001
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CREDITS

Partners in charge:
Rem Koolhaas, Ole Scheeren

Project architects:
Timothy Archambault, Eric Chang

Team:
Ergian Alberg, Amale Andraos, Benjamin Beckers, Christina Chang, Chris van Duijn, Alain Fouraux, Jennifer Jones, Julia Lewis, Christiane Sauer, Markus Schaefer, Oliver von Spreckelsen
VISIT

Prada
575 Broadway, at Prince St. (SoHo), New York City
Take the N or R train to Prince St. or the F or V train to Broadway-Lafayette.

Store hours are 11am-7pm, Sundays 12-6pm.
+1 212 334 8888