PRADA LOS ANGELES, USA, LOS ANGELES, 2004

Prada Epicenter store on Rodeo Drive Beverly Hills

The Prada Epicenter on Rodeo Drive in Los Angeles stands in a specific relation to the New York store through its horizontality and the need to connect two floors. In New York a 'wave' in the floor rolls down towards the basement; in LA a wooden plane folds up and creates a symmetrical 'hill' that supports a floating aluminium box on the second floor. Inside this volume, the main store program is organized along the perimeter.
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FACT SHEET

Project:
Prada Los Angeles Epicenter

Status:
Commission 2000. Completion 2004

Client:
Prada (I.P.I. USA Corp.)

Location:
343 Rodeo Drive, Beverly Hills

Site:
Lot on Rodeo Drive

Program:
1,900m2: New Epicenter store

COLLABORATORS

Associate Architect:
Brand+Allen Architects, San Francisco: Steve Lochte, Koonshing Wong, Ingrid Schoenlank, Leslie Sung, Ken Bishop, Amy Kimura, David Lee, Hope Mitnick, Brian Nee, Patricia Tjandrawinata

MEP & Structural:
Ove Arup & Partners USA

Lighting:
Kugler Tillotson Associates

Material R&D:
Panelite / Werkplaats de Rijk / RAM Contract / Chris van Duijn

Curtains:
Inside-Outside

Facades:
Dewhurst McFarlane

Hydraulic Wall:
Hamilton Engineering

PRESS

New York Times, 15 July 2004
The Times, 18 July 2004
The Observer, 18 July 2004
The Guaridan, 20 July 2004
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CREDITS

Partners in charge:
Rem Koolhaas, Ole Scheeren

Project Architects:
Jessica Rothschild, Eric Chang

Team:
Amale Andraos, Christian Bandi, Catarina Canas, Chris van Duijn, Keren Englman, Ali Kops, Jocelyn Low, David Moore, Torsten Schroeder, Mark Watanabe

VISIT

343 North Rodeo Drive
Beverly Hills
Los Angeles

Prada Online

OMA COLLECTION

The project material for Prada Los Angeles is part of the OMA Collection.
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