PRADA CATWALK MAN FW 2008, ITALY, MILAN, 2008

Fall/Winter 2008 PRADA Men Fashion Show

The catwalk plays with perceptions of space by taking a 3-dimensional structure and flattening it against the surrounding showspace. The result is a large-scale paper model whose ephemeral quality supports the reinventing notion of fashion. Ramps add a vertical element to the catwalk that contrasts the flatness of the surrounding space. Lighting reminiscent of a TV set adds another layer to the environment, creating an ambience that further alters the audiences' perception of what is real or fake.

FACT SHEET

Status:
Completed 2008

Client:
Prada S.p.A

Location:
Milan, Italy

COLLABORATORS

Lighting:
ARUP Lighting

CREDITS

Team:
AMO/Rem Koolhaas with Alexander Reichert, Alex Rodriguez and Jussi Vuori