15 January
AMO-designed Prada men's catwalk show streaming live
By OMA © All rights reserved
For the Prada 2012 fall/winter men's catwalk show, AMO has designed a set inspired by palaces and grand interiors. The show streams live at 18.00 CET today from Milan fashion week. Watch the show live at prada.com.
The audience is distributed along the perimeter of the room. The central void is occupied by a grand carpet measuring 20x35 metres, a red, white and black patchwork of different pile lengths with a geometric black flower pattern inspired by modernist rug designs. The scene is illuminated by six monumental chandeliers made of 300 neon tubes. Together with the carpet they evoke the grandeur of a palace. The audience sits in the dark, witnessing the spectacle of the catwalk show where men walk in an orderly manner accross the carpet as if following a secret script.