PRADA CATWALK MAN FW 2009, ITALY, MILAN, 2009
Prada Fall/Winter 2009 PRADA Men Fashion Show
An arena is built.

The crowd is split between timber islands on the floor and the raised levels of an unexpected structure: an industrial scaffold, floating on top of the archipelagos' remnants. As the scaffold cuts through the islands, a strong contraction of space is achieved generating a perfect square plan.

Dichotomy is the rule: the gentle curves of timber islands below, whilst above the harsh industrial geometries of black metal scaffolding.

Intimacy is the consequence: models walk along a perfect geometry on soft black carpet, closely surrounded by audience scattered through the height of the room.
more..
FACT SHEET
Project:
Fall/Winter 2009 PRADA Men Fashion Show

Client:
Prada (I.P.I. USA Corp.)

Status:
completed 2009




CREDITS
Partner in charge:
Rem Koolhaas

Team:
Ippolito Pestellini Laparelli, Wynn Pramana Chandra, Rob Daurio, Andreas Kofler